If you are an e-commerce business owner, the success of your online store solely depends on two main factors. One is web optimization and the other is marketing. The reason we say this is your success is directly proportional to the number of visitors and active buyers on your e-commerce website.
Marketing is the process of getting valuable audience to your online store. Optimization comes into play in providing your audience with the exact things they’re looking for to convert them into potential customers. This is unlike the case to owning a physical store.
Marketing your e-commerce website:
Your job doesn’t stop at just setting up your website. You are a completely invisible business even though you might be selling one of the best products out there.
On an average, a person spends about 7.5 hours per day on the internet in one way or the other. This screen time is your empty billboard waiting for your to advertise your brand. This is an opportunity like no other. Through digital marketing, you can take complete control of marketing it.
Let us look at some of the pros of digital marketing for e-commerce:
- Digital marketing, unlike traditional marketing is cheaper.
- You have complete control over how little or how much you want to spend on advertising.
- You can choose who exactly to show your ads to.
- Specific targeting according to gender, demographics, interests is possible through digital marketing.
- Gain insights on the customer journey through the website up to the purchase they make.
- You can measure the revenue from the website and the total ad spend up to every penny.
- You are free to tweak your advertisement whenever needed for better results.
Here are some of the ways you can market your e-commerce business and how to increase sales through digital marketing:
Search Engine Optimization (SEO)
Your website needs to be optimized for any query the audience searches for. This means that it is important for your products to be showcased within the top few searches for better chances of conversions. These aren’t paid results but is shown as first results for a query.
Search Engine Marketing (SEM/PPC)
This is paid advertising where in your product is pushed to the front with response to a query. For example if your product is “energy drinks”, this should be displayed first when a user searches for the product. This is done through SEM.
Social Media Marketing
Once you have your website up, there’s a great chance that nobody knows about it. SMM is a platform for brand awareness, increasing reach and target specific people. This is a great platform for e-commerce websites to showcase their products.
Google Display Ads
Ever get bombarded with the same product you were looking at on another web page sometime back? This is done by Google Display Ads. This helps people remember and notice your brand more and eventually convert online.
This type of marketing is in trend right now. When an influencer(famous personality/celebrity) markets your product on their channels, you get direct access to all of their followers. This sees high levels of conversions as there is already a level of trust built up between the audience and the influencer.
Every website e-commerce or not, must make sure their website is running smoothly, loading without any delays and is up to date with the trends. This makes the website more attractive to the user and provides better user experience.
If you are looking to take your e-commerce business to the next level and need help in kicking it off, come talk to us. We are happy to have a chat over coffee and make your vision a reality.