Identity is the most valuable commodity for citizens of the future and it will exist primarily online. Curating a positive online reputation is no longer optional. Successful online reputation management (ORM) and search engine optimization (SEO) companies help their clients achieve results through proactively coordinating content, websites, and search engine results pages (SERPs). Your online reputation can impact all aspects of your professional and personal life — from dating to applying for a personal loan, your online reputation is something that you can’t afford to ignore in 2020. Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why a positive business reputation is important.
What is Online Reputation Management?
Online Reputation Management in digital marketing is the practice of managing and influencing what information about your brand is readily available to internet users. ORM is done through monitoring internet mentions and maintaining a positive presence in web searches. ORM involves already having a strong and positive online presence in the first place. It also includes monitoring the web and social media for mentions that may need to be addressed. It also works to repair reputation damage when it occurs.
What role does Search Engine Optimization play in ORM?
Online Reputation Management SEO is the practice of managing what the public sees in search results about a business. In short, it’s about presenting a positive brand awareness for a search. SEO Reputation Management focuses on SERP (search engine results page) and keyword performance. It’s about finding opportunities to improve rankings of positive content and drown out negative search results.
Why is Reputation Management required?
Customers often begin their research about a company, its products, and its service capability online. When they start the search, your website is among the different results that turn up against the brand. Good reputation management can easily help a business to gain trust. Hence, positive reviews can lead potential customers to trust the business even more.
How to start with Online Reputation Management SEO?
The world of brand reputation will change in the coming years, but following these simple “commandments” definitely will benefit you and your brand:
1. Controlling the Front Page:
Whenever and wherever possible, you must control the first five or six ranking results on search engine pages. It includes your website, social media handles, and other digital properties. If a customer is looking for information, you want to maintain what they read. Set up social media profiles, a profile on review sites, and industry comparison websites.
2. Staying Engaged on Social Media and Review Sites:
Reputation management SEO tells you to be active on social media and review sites for effective audience management. It is simple for companies to get in touch with their audience through digital platforms. Although there is a risk of comments, responding to them is essential. Address negative comments and keep them away from the front page of the SERPs.
3. Google My Business is important
Google My Business is a free tool that allows us to connect with potential customers in the Google search results. To create your profile simply head to the Google My Business website, click the “Manage Now” button, and start entering your business’ information. Mention all the necessary details related to your business, such as operating hours, contact details, images, and address.
4. Get into Limelight for the Right Reasons:
If you are burying a negative news article, expect the least sympathy from the customers. Instead, be in the news for the right reasons. Grab the press’s attention by speaking about the charitable work, the encouragement you give to the local teams or the work you do to protect the environment. Focus on digital PR, even if you are mentioning the brand name. The key is to stack the SERPs front page with positive comments.
5. Creating Content Around Negative Keywords:
Users will come across People Also Asked results when they search for information about your company. The PAA data is a goldmine for reputation management and keyword analysis. The prompts that you will come across are likely to be the ones that no one asked before. Check for negative keywords and try creating content around the same to counter the notion.
No one can opt-out of having an online reputation but you can choose not to have your back against the wall when it comes to online reputation management. Don’t let someone else ruin your reputation as the above-mentioned tips will surely help your brand create a positive presence.
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