In the world of marketing in today’s digital age, we have come to know video as one of the most important parts. The increased use of social media platforms like Instagram, Facebook, YouTube and more has seen a rising trend in video sharing among the users. Video has quickly and effectively become one of the preferred mediums for businesses to engage with their audience. With video content, you can instantly capture the attention of the target audience. If you aren’t using video in your video content marketing strategy yet, let’s see some of the reasons why you should be using video today!
1. Capture attention and increase engagement
It is true that you can capture one’s attention via a visual medium. Moving images, captivating sounds, a strong storyline and a compelling theme can provide an immersive experience to the users and keep them engaged. Many studies over the years have also shown that people retain more information and are likely to remember the information provided to them better when presented in the form of a video, as compared to other types of content. This medium of dissipating information is a boon to businesses today. By bringing in the video element in your marketing strategy, you can convey your message in a more appealing way. This can also help your target audience connect with the brand better and help in furthering the sales funnel for your business,
2. Increase brand awareness among users
Video is a great tool to be used to create good brand recall amongst audiences. It also helps with brand recognition and helps build the image for the brands. It is a highly effective tool to build a connection and trust between the audience and the brand or business. By consistently providing high-quality and engaging content, and by dissipating it with the help of social media and other marketing channels, a business can build a strong brand identity and stand out amongst their competitors. People are also more likely to share the videos of brands that are relevant to them, brands that they easily connect with and brands that they easily recognize. This directly impacts the users’ decision making for buying the brand.
3. Improved social sharing and increased reach
With the help of video content, a brand or business can reach a wider audience and can then trickle down to reach the target audience. Social media platforms like Facebook, Instagram and YouTube now make it easier than ever to help videos go viral and reach millions of users in a matter of a few days and weeks. Social media is where people are more likely to share the videos than on any other platform. This only reiterates the fact that businesses and brands today are not in a position to ignore video content and must incorporate them in their video content marketing strategy to grow. Creating short, sharable and relatable videos must be on top of their agenda, and they can leverage the power of social media to spread their message easily.
4. See a spike in website traffic and improve SEO
Search engines consider video as an important form of content and by using video content on your websites and postings can significantly help it to rank higher on search platforms as they will prioritise it. This can also significantly boost your website’s search engine optimization (SEO) efforts. For this to happen, optimising video content with the right and relevant keywords, descriptions, tags and alternate texts can also help the search engines read the videos better, thus improving the SEO directly. This in turn boosts organic traffic to the website and increases the time visitors spend on the website. This helps reduce bounce rates, which indicates that search engines are trying to push your content to more people.
5. Increase in conversion rates
Video content can directly impact consumer behaviour and have an influence on their purchasing power. Businesses and brands that mindfully incorporate video content into their marketing strategy can see a significant impact on conversion rates. Video content can be used in a variety of ways, right from showcasing products, product unboxing, showcasing demonstrations, to helping answer frequently asked questions. Videos can help the target audience make informed decisions and brands can incorporate this into their sales funnel to nurture leads, build trust, and ultimately drive more conversions to the business.
To put in a nutshell, video content has become an indispensable component of a successful video marketing strategy for a business or a brand. It can help capture and create attention, engage with the viewers, build brand awareness amongst the target audience, increase brand reach, improve search engine optimization (SEO), directly help boost conversion rates, and adapt to the different marketing goals of the business.
Now is the time to embrace video for your business and incorporate it into your video content marketing efforts. Don’t miss out on the power of video for your brand. In case you need help with creating videos that impress and convert, turn towards the people that can make it happen for your business. Call Let’s Goo Social, a digital marketing company that provides you with the latest, tried & tested strategies that work and most importantly give the desired results. Call us at +91 8939156000 today and let’s take your brand to the next level! Are you up for it?!