Digital marketing has helped many doctors and health specialists with an opportunity to showcase their service to the market, access patients beyond their locality, help them to build professional territor and boost the healthcare reputation of their brand. The importance of digital marketing for healthcare services should not be neglected. If you’re yet to implement this strategy for your sector, maybe now is the right time to think about doing it.
Through digital marketing, brands have the potential to reach out to patients and healthcare aspirants worldwide, gain trust among your target audience, and expand the reach of your healthcare services. Digital marketing services for healthcare brand is the need of the hour. The digital marketing experts at Let’s Goo Social have curated a precise ads case study for healthcare brands to win prospects and grow sales. Let’s get started with it!
About Max Hair
MAX Hair, since its inception in 2004 has already managed to win the reputation of being the Best Hair Solution Company in India. At MAX Hair, our highly experienced experts work ceaselessly to develop custom solutions. We have relentlessly added to our technique, Advanced technology and knowledge ensuring that we develop and deliver nothing less than the Best Hair Cosmetics Systems, Hair Transplant and Hair Replacement products and services. We have achieved the feat of being widely acclaimed in the USA and have managed to achieve the same in India, with our unparalleled services and products. Our Hair Replacement procedures offer the best possible natural look. We also take pride in our Skin Lace Systems which are fully undetectable and offer our customers a 100% natural look with a high comfort level.
Landing Page: https://mymaxhair.co/
Our Objective
To generate high-quality leads and gain more sales.
Our Strategy That Worked
1. Facebook Ads
We ran several ads that focused on the USP of Max Hair, its expertise and the range of services it offers to different patients. The ads highlighted the benefits of doing hair transplantation and also conveyed about EMI or bank loans can be availed with Max Hair. The content was precise, crisp and targeted in a way to attract audiences to close in more bookings.
2. Google Ads/PPC Campaigns
We created an attractive and user-friendly landing page that spoke about celebrity testimonials, services offered, USPs, Awards and recognition among other things to set a benchmark for Max Hair in the haircare industry. Our ads mainly focused on the pain points that occurs due to balding and how one can avoid it by consulting with Max Hair Doctors.
Results Achieved
- We achieved a CTR of 2% and gained a CPA of 210 for Facebook Ads
- We achieved a CTR of 11% and gained a CPA of 1100 for Google Ads
About Adgro Hair
The FUE hair transplant method is currently considered one of the most prominent techniques in hair implants, and our AdGroHair Hair Transplant Centre is one of the best hair transplant clinics in our country and provides our patients with the latest methods and techniques that modern science has reached in this field. India has become one of the leading countries in the field of FUE hair transplants, due to the skills of its doctors and the use of the latest technology in hair transplants in the world, which gives guaranteed results. In addition, the cost of a hair transplant in India is very cheap compared with the quality of the provided services and the cost of hair transplantation in other countries.
Landing Page: https://adgrohair.com/hair-transplantation-clinic/
Our Objective
To generate high-quality leads and gain more sales.
Our Strategy That Worked
1. Facebook Ads
Adgro offers a variety of services in Chennai that are affordable and painless for patients. We created captions, headlines and ad copy keeping in mind the benefits of undergoing treatments in Adgro Hair. Our designs were informative and the content was crisp focusing mainly on the USP of Adgro Hair that focused mainly on prospects who are looking for affordable yet effective hair transplantation.
2. Google Ads/PPC Campaigns
Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is the most targeted opportunity to create conversions and build your customer base. We created a Landing page that focused on the services, USPs, client testimonials and why should people choose the treatments offered by Adgro. Our headlines and descriptions were crisp and catchy enough to gain the eye of the prospects as well.
Results Achieved
- We achieved a CTR of 10% and gained a CPA of 200 for Facebook Ads
- We achieved a CTR of 1.8% and gained a CPA of 900 for Google Ads
That was our case study on how healthcare sectors can maximize digital marketing and build their brand to reach their target audience thereby gaining more sales. We are 360-degree digital marketing company specializing in social media marketing, website design and development, SEO, Ads, Influencer marketing and more services. Start your digital journey with us and leverage the benefits of brand recognition with Chennai’s No.1 digital marketing agency.
