Ads in digital marketing play an important role to amplify small businesses and are crucial in helping your brand reach the right audience with positive, targeted messaging that converts potential leads into paying customers. It is also important in helping your brand retarget your audience, whether you’re aiming to build brand awareness or drive ROI from loyal customers. Educational sectors need digital marketing more than ever. Digital marketing channels overall are the most relevant platform to provide maximum details about any educational institution.
Digital marketing makes it possible for educational institutions to reach out to the potential students on a wider range of platforms such as social networking sites, emails, banner ads etc. This in turn generates a lot of traffic which influences conversion rates. A special advantage of digital marketing is that it is capable of encompassing all areas of the internet and so the probability of lead conversion is especially high in digital marketing for educational institutions. As a reliable digital marketing agency, we are here to show you how our team of experts successfully generated admissions for prestigious educational institutions in Chennai.
About SAN Academy
SAN ACADEMY is a CBSE School in Chennai that imparts quality education through a comprehensive and structured curriculum using innovative classroom methodologies while catering to a holistic all-round development through co-curricular activities that weaves values and tradition into them, under the direct supervision of Ms.R.Archana, Managing Director. The School’s infrastructure emphasizes on making the learning process a motivating and engaging one for students. The building enhances the ability and aspirations to offer students the best learning ambience. We build on ‘Student-centered’ approach by offering a stimulating environment in which students thrive by developing both their intellectual and social skills.
Website:https://sanacademy.edu.in/
Our Objective
To increase the number of admissions the school received during the academic year by bringing in more enquiries which will help them gain more students.
Our Strategy That Worked
1. Facebook Ads
SAN Academy is one of the few schools in Chennai that has established itself over a legacy of nearly 15 years in four different branches. We wanted to emphasize our campaigns based on a holistic learning environment along with the school infrastructure, curriculum, extra-curricular activities, etc that targeted mostly parents from the age group 25-40 belonging to Chennai. We created static and carousel ads that spoke about the school’s USPs along with catchy ad captions, headlines and CTA.
2. Google Ads/PPC Campaigns
Our team of digital marketing experts made sure we ran two types of ads namely search and banner ads where mainly again the USP of the school was highlighted. It had a catchy CTA, headlines and descriptions that will hook the users into clicking the ad.
3. SEO
We even started writing articles focusing on particular keywords so that the school will rank better on search engine page results.
Results Achieved
- We achieved 250 leads with a CTR of 1.35% on Facebook.
- We achieved 100 leads with a CTR of 6% on Google.
About Maharishi Vidya Mandir
With the blessings of His Holiness Maharishi Mahesh Yogiji, MVM, Kovilambakkam main school branch came into projection during the year 1983 with the motto “Knowledge is structured in Consciousness”. It is a co-educational school following the re-organized pattern of education of 10, +2 years of the Central Board of Secondary Education, Delhi for the classes from Std I to XII. Transcendental Meditation, Yogasana, and Pranayama is an integral part of the Curriculum.
Website: https://www.mvmkovilambakkam.com/
About Maharishi Vidya Mandir
With the blessings of His Holiness Maharishi Mahesh Yogiji, MVM, Kovilambakkam main school branch came into projection during the year 1983 with the motto “Knowledge is structured in Consciousness”. It is a co-educational school following the re-organized pattern of education of 10, +2 years of the Central Board of Secondary Education, Delhi for the classes from Std I to XII. Transcendental Meditation, Yogasana, and Pranayama is an integral part of the Curriculum.
Our Strategy That Worked
1. Facebook Ads
We ran two ads – one being about a talent hunt festival that gives a chance to win scholarship worth Rs 50,000/- and another one was about highlighting the USPs of the school mentioning it’s faculties, curriculum, infrastructure, activities, etc. We made our content crisp, catchy and to the point to attract more enquiries.
2. Google Ads/PPC Campaigns
Our marketing team made sure to emphasize on search and banner ads to grab the attention of the parents. Similarly these ads were written in a crisp and catchy way to attract enquiries that will convert to admissions by focusing on the school’s USP and talent hunt festival.
3. Social Media Management
We started promoting the brand on social media by creating eye-catchy, relevant and crisp posts for our target group. Our designs were unique and conveyed the story of a school through the content in captions and image creatives.
Results Achieved
- Campaign achieved 400 leads with a CPA of 250.
- CTR achieved was 1.3%
About S A Polytechnic College
S A Polytechnic College is an institution established in 1996, approved by AICTE (All India Council for Technical Education) and Affiliated to Govt. of Tamil Nadu in Chennai with 360 students’ annual intake. It was the threshold of three more educational institutions. SA has a history of diversified excellence in five Engineering streams to provide robustness in technical education. Our inter-disciplinary system provides a broad spectrum of updated technical knowledge & advanced infrastructure with assured placements for students.
Our Strategy That Worked
1. Website Design And Development
A website has a lot of importance in terms of brand awareness and nowadays customers do not directly enquire about a service or reach the office without actually searching for it’s website. We created a neat, 100% responsive and user-friendly website about S A Polytechnic specifying about the college, the facilities, the courses, the environment with an admission query on the page itself.
2. Facebook Ads
We ran ads both in Tamil and English keeping in mind the target audience as the college is located in the outskirts of Chennai. We specified the USP of the college and why students should opt for it for their career. All the creatives and content were written in a way to attract more admissions.
3. Google Ads/PPC Campaigns
Our team of digital marketing experts made sure to focus on two types of ads namely search and banner ads where mainly again the USP of the college was highlighted to gain more enquiries. It had a catchy CTA, headlines and descriptions that will hook the users into clicking the ad. We made all the information of the college is mentioned in the landing design as well.
Results Achieved
- We gained 400 leads and average CTR as 1.24% for Facebook.
- We gained leads: 100 with an average CTR of CTR:5% for Google.
That was our case study on how educational institutions can generate enquiries or gain admissions with the help of digital marketing. We have continuously worked for educational sectors helping them gain a high conversion rate by getting more admissions everytime we work for them. We have been the most trusted digital marketing partner having expertise for over a year for our educational institutions clients.
If you’re still unsure whether or not digital is the way forward, consult with the most reliable Google certified agency in Chennai – Let’s Goo Social to know more!
