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How Did The Coronavirus Pandemic Really Help Push The E-commerce Sector Into The Limelight

With the onset of the pandemic, the world has just come to a standstill. With strict lockdowns in place, retailers have no other choice but to shut shop until the restrictions are eased. Due to this, e-commerce is seeing a steady rise. The online shopping sector saw a 20% increase in revenues this year as compared to the figures at the same time, last year.

There is no doubt that e-commerce has always been on the rise but this pandemic has forced even the regular brick and mortar stores to take a look at going digital. Even the older generation is getting used to shopping online today.

The lockdown has pushed many retail and non-retail businesses to adapt to remote working, change the way they do business and turn their business into a digital or an e-commerce one. Platforms like Shopify have unveiled new products for entrepreneurs to help with the COVID-19 situation.


For any business, going digital would have been inevitable in the near future but this pandemic has made it to happen a little earlier. Companies all around the globe are accelerating their ways to convert their businesses into digital ones. With the spread of COVID-19, the digital industry saw a spike in it’s revenue by 41%!


Home goods, active apparel, toys and games saw a huge surge. Online spending on essentials like food and personal care also saw a surge of 200%!

Digital transformation is the new normal today and the sooner businesses accept this, the better it will be for them. The buying pattern of consumers is changing and to succeed, it is important to quickly adapt. For the foreseeable future, the concept of a physical store seems out of question even after the restrictions are lifted. With only a fraction of customers allowed at a time, it is imperative that they are going to rely on online purchasing for their favourite products. And what can help get these products in front of them? The answer is digital marketing.

Digital marketing can help transform your business and get greater return on investment than ever. The e-commerce and digital journey of the customer are going to be skyrocketing and it is high time you take advantage of this for your business.

Only 24% of customers are expected to return back to physical buying even after the restrictions are lifted. The rest are going to be clicking for purchases. Looking at these numbers, we can easily say that digital is the way forward. Merchandisers must invest in digital and on different platforms & channels. This is a great opportunity to deliver new value through native and spontaneous experiences. By going digital, you can also get closer to the customer and show them that your brand cares for them. This is where AI can humanize and personalize customer engagement to the most minimal level.

For any business, venturing into the digital field is not an easy task. It requires expert planning and all the necessary steps to be taken for the business to succeed online. 


Partnering up with an agency to help you out is a great option. If you are a business or a brand looking to make the switch to digital or if you’re already online and are looking for that extra push to succeed, we suggest you call us. We are Let’s Good Social, a contemporary digital marketing company excelling in providing our clients with practical solutions to skyrocket their business. For retailers, going the e-commerce way can bring you the success you want to see.

We can help you get there by re-evaluating the best approach into the online world for you with tailored e-commerce (Shopify, Woocommerce, etc..) websites. 

We offer: 

  • Swiftly built, custom-designed e-commerce websites. 
  • From concept to working mode within 3 weeks.
  • A 360-degree digital marketing approach to reach your ideal customer. 

We provide all types of digital marketing services like social media marketing, e-commerce marketing, pay-per-click campaigns, email marketing, content management & marketing, branding & identity + more! Our methods are unique and hence it reflects on our high success rates. Would you like to know more? Call us today IN: +91 9087706000 | SG: +65 8008526877 and let’s set the ball rolling! Happy marketing!

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