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5 Media Planning Tips To Improve Your ROI


ROI or return on investment is the ultimate goal of every business owner. While looking to improve brand awareness, getting guaranteed, converting leads using the best marketing strategies always underlines that one aspect called ROI. In this blog, we give you a must-follow media plan that helps you improve your return on investment.

5. Who are your target audience?

This is the most crucial step in the entire marketing process of a business. Know your audience and target them based on interests, demographics, location etc. Based on these, you have to make sure that the marketing strategies are in alignment with the type of audience you are targeting. The content that is put out must be transparent to garner trust and interest in the brand. This creates the sense of community and a backing for your marketing campaigns.

4. What are your timings like?

Timing is key! You want to reach the audience at the right time and you want them to see your advertisement at the right time too. Look at insights and see how well your audience is reacting to your posts and at what times. Shift all your focus to these times and days of the week for better reach and performance. 

3. How are keywords affecting your campaigns? 

Focus on relevant keywords. Include important keywords in your Search Engine Marketing or SEM copy and also on your website, blogs, social media posts etc. This creates continuity, puts brand messaging into place across all platforms and also helps you target the right audience by improving your SEO. 

2. Are you really giving your audience the right information? 

At any point in your marketing strategy, you don’t want to deviate from the core message. To avoid any drift, it is extremely crucial to give them the right information while selling your product or service. Give importance to what they need and are looking for in your copy. Create all of your marketing content based on that. 

1. Are you tracking and testing your strategies? 

To know if your marketing strategy is working or not, it is important to track it. Test multiple iterations to check which ads and campaigns are performing better than the others. Keep a note of how effectively your campaigns and budgets are running. This is an important step to determine and improve your return on investment. 

Apart from the above tips, we give you one more important step and that is to optimize for mobile. In today’s fast-paced life, people prefer to scroll, read and purchase things on the go. Optimize all your webpages, blogs and social media posts for mobile and watch your return on investment soar!

All of the above media planning steps are a must-do for your business if you aren’t already. If you need expert guidance and help with the same, we suggest you get in touch with us. We are Let’s Goo Social, a new-age digital marketing firm, helping all types of businesses improve their ROI by multifold. We give you 360-degree marketing services that include search engine optimization, email marketing, branding, social media marketing and also excel in website development, which is our most sought out service apart from social media marketing. Reach out to us at IN: +91 9087706000 | SG: +65 8008526877 and our marketing professional will get back to you soon!

Enhanced marketing starts with a solid strategy and we are here to do just that for you!

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