Today, we live in a world of startups. Entrepreneurship has been the word of the decade and we see hundreds of startups sprouting every day. Passionate individuals are putting in all the effort to solve the public’s problems to make their lives easier and better. However, in a world of thousands of startups, for people to identify your business, for it to be successful and to stand out, branding is very important.
We as the leading digital marketing company in Chennai, give you some tried and tested tips on how to use web design to build a brand that attracts & retains your target audience.
1. Your logo needs to stand out
Your logo is THE identity of your brand. You need to have an attractive and an easy to identify logo as it is everything that your brand stands for. It should be consistent across all social channels, blogs, website etc.
Your logo needs to be:
Invest in hiring or outsourcing it to a professional design agency to get the output right. If you have a strapped budget, you can make use of the logo maker tools available to do the job for you.
2. Keep the design UNIFORM throughout
Consistency is key. And for people to easily identify your business across all platforms, the design should be consistent throughout. Follow the same colour palette, style, fonts and icons throughout. Do not use different things for different web pages as it will create unnecessary confusion. Make the user interface easily navigable and user-friendly.
3. Use the right colours for branding
Choose your brand colours right at the start for consistency. The role of the colour has great importance in branding. It is the same when it comes to your website. Colours like red, yellow and blue pop out and give the sense of excitement. Choose the right colours for your brand and maintain it throughout.
4. Create a value proposition
What are the products you’re offering? When a user lands on your website, what does it offer them? Why should they even stay on your website and browse? You have to have a solid plan and design in mind while building the website. Are you solving all their problems through your website? Clearly define the ‘what’ and ‘why’ are you doing for your audience with your website and build your website based on it.
These are some of the sure-shot ways in which you can build your brand using web design. Do you want the same for your business? Let the experts give you the best way to do this. Our web designers and developers are some of the best in the city and we promise you outstanding work. Apart from this, we are happy to provide you with our other services like social media marketing, branding, search engine optimization, e-commerce website design, search engine marketing and email marketing. Talk to our professionals today at IN: +91 9087706000 | SG: +65 8008526877. Happy branding to you!