The world of content marketing is ever-evolving. Most of the tactics and tricks that are practised are either unnecessary or outdated. For better results and to see the outcomes we want, it is important that our marketing style and structure evolves too. Today’s strategies are all about building a flexible and fool-proof approach to maximize the results.
B2B marketing is not all about tracking the response of the creatives. A B2B marketing framework can help us analyze how buyers and future customers are responding to the creatives, messaging and content.
Starting a business without a solid marketing framework is like shooting in the dark. Business owners can’t afford to lose money on shaky marketing tactics. It is imperative that they set up a solid strategy with effective content and lead generation practices across all digital platforms.
Would you like to know the best approach to this for your business? Read more and find out about our 5-step B2B framework to help you achieve your goals seamlessly.
What are your core campaign objectives?
A very clear objective is crucial for a campaign. It forms the basis of the entire marketing structure. The objective must be in alignment with the business goals for tangible results.
- Recognize and specify the top goals based on long term goals and short term goals. Setting clear goals and key performance indicators like brand awareness or lead generation, etc can help in the long run to drive traffic in the right direction and track responses in a better way.
- Find out what solutions will work for a particular outcome. For example, will launching a Facebook ad to test lead offers or publishing blogs & articles work for you? Target your audience based on your objectives.
- It is also important to choose the right platform to present offers, services and products online. For B2B marketing, there are a plethora of platform options available but in a highly competitive industry, every channel or platform provides its own pros and cons for businesses.
We give you a list of the best channels a business owner can use for realising their unique B2B marketing objectives.
- Social media marketing
- Organic search
- Events
- Direct marketing
- Content marketing
- Email marketing
What are your competitors doing?
For any business to succeed, it is crucial to perform competitor analysis and know what they are up to. This will help you in building a solid framework for your business. There are a few things to take into consideration while analyzing your competitor.
1. Content strategy:
While browsing through their works and websites, make sure to put yourself in the customer’s shoes and try to look at the shortcomings you find there.
Take note of what stands out and what is lacking in your website. Use tools like Buzzsumo to analyze the website and competitor analysis. This also helps you refine your content strategy by looking for the most engaging and trending content currently.
2. Top And bottom of the sales funnel:
Do their offers want you, as a customer, to dig deep into their insights? What is the one thing that intrigues you about them? Is it personalized support, a responsive website or a great copy?
What are the pros and cons of your marketing model in comparison to your competitor’s? How is their pricing and performance compared to yours? How are customers reacting to their model?
Create proper & powerful avatars, influencer and buyer personas!
If there is one thing that drives or motivates customers to click on an ad, a link or even an image is need/intent/goal.
As a marketer, it is important for us to identify these and derive our marketing framework based on solid customer personas. Who is your ideal customer? What do they like? What problem is your product or service solving for them? A business is purely built on the connection it makes with the customer or audience and we always have to go the extra mile to make them feel wanted, cared for and understood.
A buyer persona can be created by defining the demographics, interests, characteristics and behavioural traits. This will help you easily identify where your customers are originating from, what they want, their expectations, their limitations and what they value.
Customization and personalization is the name of the game!
Studies show that businesses that opt for customization and personalization see a 50% more sales leads at 33% cost per lead.
It is important to nurture your customers at every stage of the customer journey with proper messaging and context.
All the creatives and content targeting your customers must be personalized right from branding, CTAs, responsive ads etc. Segment your audience at each step of the journey so you exactly know what kind of content would work for them to convert to the next step in the funnel.
This step-by-step personal approach will definitely give you the results you want to see.
Now that you have a marketing blueprint or framework, go ahead and create an awesome one for your business. If you need help with this or with any stage in building your framework, we would love to help! We are Let’s Goo Social, a contemporary and 360° digital marketing company, giving innovative & sureshot solutions for our clients. Our expertise and excellence can be seen in all facets of digital marketing like social media marketing, email marketing, e-commerce marketing, branding, search engine optimization & web development. Our skilled graphic design team is known to produce out of the box creatives that help attract and retain the audience. Want to give our services a shot and take your business to the next level? Pick up the phone and reach us at IN: +91 9087706000 | SG: +65 8008526877 and our executive will get in touch with you. Let’s create something amazing and bring value to your customers, together! Happy marketing!
