Small business owners must work extra hard to make their business known. They must often spend that extra time and energy in making sure they give a great customer experience. With all businesses turning digital, all that matters now that can set you apart is the quality of output and service. Today, digital marketing is the top form of marketing and it is compulsory for a small business owner to get familiar with these important digital marketing terms to improve their ability to attract and retain their audience set.
Here are some top digital marketing terms for every small business owner
1. Conversions:
This is the process of your customer taking action on your marketing efforts. This can be anything from a call, signing up for a newsletter, downloading a form or making a direct purchase.
2. Analytics:
The data that is collected from social media, website traffic and conversions for analysing the future path of marketing efforts.
3. A/B testing:
This is a term used by marketers to test two versions of either a CTA, a landing page or a subject line to track the performance.
4. Bounce rate:
The number of people visiting your website but that leave without clicking on anything.
5. Business-to-business or B2B:
This is a term used to describe a business that sells or markets its services and products to other businesses.
6. Business-to-consumer or B2C:
A B2C business is where the services or products are directly sold to the customers.
7. Bottom of the funnel:
This is a marketing term used to describe the last stage of a customer’s buying process. It is a stage where a lead is ‘hot’ and is interested in a free consultation, a call or a demonstration.
8. Keyword:
This is a word or phrase used to describe your content on your webpage. This must align with what the audience is broadly looking for. Keywords help in reach, ranking and form a crucial part of digital marketing.
9. Cold-calling:
The process of reaching and approaching prospective clients by phone or face-to-face for the first time, without previous interaction with them.
10. CMS or content management system:
This is a program or software that manages all aspects when it comes to content creation.
11. CRM or customer relationship management:
This is a software that helps manage a company’s marketing efforts like tracking emails, sorting contact information, deals, etc.
12. Demographics:
This is used in marketing to a focused group of people based on age, gender, interests, income, family and social life, etc. This is one of the most important digital marketing terms to be aware of.
13. Impressions:
This is an important metric to note in digital marketing. It denotes the number of times an ad was displayed to the user.
14. Inbound marketing:
Inbound marketing refers to advertising your business, service or product through emails, podcasts, SEO, social media marketing, ebooks, etc, rather than paid advertising.
15. Landing page:
A page on the website a customer or a prospect lands on to exchange their personal information like name, email and contact information for an ebook, a download or an offer.
16. Remarketing:
It is the process of engaging with people that are aware of your business and the efforts to convert them.
17. Referrals:
Referrals are trusted and effective recommendations of new customers that have been directed by other businesses to yours.
18. Viral marketing:
This is a promotion method by which customers market the product or the idea on their own by sharing or participating in the promotion.
As a marketer, it is a must that you get to know the basic digital marketing terms. Would you also like to learn how to get your business to the top by just doing the basic steps? To talk to an expert, click the blue button below now!
